/* Página pública. A cor principal vem da tela "Página pública" do painel.
   Fonte Figtree: Copyright 2022 The Figtree Project Authors, SIL Open Font License 1.1. */
@font-face {
  font-family: "Figtree";
  src: url("figtree.woff2") format("woff2");
  font-weight: 300 900;
  font-style: normal;
  font-display: swap;
}

:root {
  /* Cor da marca e o degradê dela. */
  --accent: #B86A2B;
  --accent-2: #CD7439;
  --accent-press: #975723;
  --accent-soft: #F6EDE6;
  --on-accent: #1E1A16;
  --brand-grad: linear-gradient(135deg, var(--accent-2) 0%, var(--accent) 100%);
  /* Fundos que alternam entre as seções: marfim da marca, branco e cinza quente. */
  --ivory: #FBF8F4;
  --ground: #FFFFFF;
  --sand: #EEE6DE;
  --panel: #F3F0EB;
  --panel-hover: #E9E4DC;
  --line: #E4DED6;
  --ink: #1E1A16;
  --ink-soft: #5B534B;
  --warn-bg: #FFF7E6;
  --warn-ink: #6B4E16;
  --warn-icon: #B7791F;

  /* Botão de cada rede: o verde é só do WhatsApp e o azul só do Telegram. Se o
     painel pedir a cor da marca, todos os botões usam a marca. */
  --cta-whatsapp: #178540;
  --cta-whatsapp-press: #137036;
  --on-cta-whatsapp: #FFFFFF;
  --icon-whatsapp: #1FA855;
  --cta-telegram: #1B7BA9;
  --cta-telegram-press: #17678E;
  --on-cta-telegram: #FFFFFF;
  --icon-telegram: #229ED9;
  --cta-instagram: #D62976;
  --cta-instagram-press: #B42263;
  --on-cta-instagram: #FFFFFF;
  --icon-instagram: #D62976;

  --radius-sm: 12px;
  --radius: 14px;
  --radius-lg: 20px;
  --ease-out: cubic-bezier(0.23, 1, 0.32, 1);
  --font: "Figtree", system-ui, -apple-system, "Segoe UI", Roboto, sans-serif;
  --page: 1120px;
  --gutter: 20px;
  interpolate-size: allow-keywords;
}

*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; scrollbar-color: #CFC7BC var(--ivory); }
body {
  margin: 0;
  /* A faixa na cor da marca começa no topo, atrás do cabeçalho, e some no marfim. */
  background: linear-gradient(180deg, var(--accent-soft) 0, var(--ivory) 520px) no-repeat, var(--ivory);
  color: var(--ink);
  font: 400 17px/1.5 var(--font);
  -webkit-font-smoothing: antialiased;
  -webkit-tap-highlight-color: transparent;
}
::selection { background: var(--accent-soft); color: var(--ink); }
a { color: inherit; text-underline-offset: 3px; }
:focus-visible { outline: 3px solid var(--accent); outline-offset: 3px; border-radius: 6px; }
h1, h2, p, figure { margin: 0; }
ul { margin: 0; padding: 0; list-style: none; }
.sr-only {
  position: absolute;
  width: 1px;
  height: 1px;
  overflow: hidden;
  clip-path: inset(50%);
  white-space: nowrap;
}

/* Coluna central: cabeçalho, seções e rodapé alinham na mesma margem. */
.wrap {
  max-width: calc(var(--page) + 2 * var(--gutter));
  margin: 0 auto;
  padding: 0 var(--gutter);
}

/* ------------------------------------------------------------------ ícones */
.icon, .btn-icon, .btn-out, .help-icon, .check-icon { flex: none; display: block; }
.icon { width: 22px; height: 22px; }

/* ------------------------------------------------------------------ marca */
.mark { display: grid; place-items: center; flex: none; border-radius: 50%; object-fit: cover; }
.mark--letter { background: var(--brand-grad); color: var(--on-accent); font-weight: 800; text-transform: uppercase; }
.mark--sm { width: 40px; height: 40px; font-size: 19px; }
.mark--xs { width: 32px; height: 32px; font-size: 16px; }

/* ------------------------------------------------------------------ topo */
.topbar-inner {
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 12px;
  padding-top: 12px;
  padding-bottom: 12px;
}
.brand { display: flex; align-items: center; gap: 10px; min-width: 0; }
.brand-name {
  font-weight: 700;
  font-size: 18px;
  letter-spacing: -0.01em;
  white-space: nowrap;
  overflow: hidden;
  text-overflow: ellipsis;
}
/* Nome desenhado como imagem (grafia própria da marca), no lugar do texto. */
.wordmark { display: block; height: 24px; width: auto; max-width: 52vw; }

/* ------------------------------------------------------------------ botões
   Um sistema só: o mesmo botão na abertura (principal) e no fim (sobre o bloco
   da marca). A cor vem da rede do link (btn-telegram,
   btn-whatsapp, btn-instagram), nunca do lugar onde o botão está. */
.btn {
  display: flex;
  align-items: center;
  gap: 12px;
  width: 100%;
  min-height: 56px;
  padding: 0 18px;
  border-radius: var(--radius);
  font-weight: 700;
  font-size: 17px;
  line-height: 1.2;
  text-align: left;
  text-decoration: none;
  transition: transform 160ms var(--ease-out), background-color 160ms ease, box-shadow 160ms ease;
}
.btn:active { transform: scale(0.97); }
.btn:focus-visible { outline-color: var(--ink); }
.btn-label { flex: 1; min-width: 0; }
.btn-icon { width: 24px; height: 24px; }
.btn-out { width: 18px; height: 18px; opacity: 0.8; }

.btn-whatsapp { --cta: var(--cta-whatsapp); --cta-press: var(--cta-whatsapp-press); --on-cta: var(--on-cta-whatsapp); --cta-icon: var(--icon-whatsapp); }
.btn-telegram { --cta: var(--cta-telegram); --cta-press: var(--cta-telegram-press); --on-cta: var(--on-cta-telegram); --cta-icon: var(--icon-telegram); }
.btn-instagram { --cta: var(--cta-instagram); --cta-press: var(--cta-instagram-press); --on-cta: var(--on-cta-instagram); --cta-icon: var(--icon-instagram); }
/* Botões que não levam a uma rede (escolher o nicho) ficam na cor da marca. */
.btn-brand { --cta: var(--brand-grad); --cta-press: var(--accent-press); --on-cta: var(--on-accent); --cta-icon: var(--accent); }

/* Sem rede definida (botões montados pelo script dos nichos): WhatsApp. */
.btn-primary {
  min-height: 60px;
  background: var(--cta, var(--cta-whatsapp));
  color: var(--on-cta, var(--on-cta-whatsapp));
}

.btn-secondary { min-height: 52px; background: var(--panel); color: var(--ink); font-weight: 600; }
.btn-secondary .btn-out { color: var(--ink-soft); }
.btn-secondary .btn-icon { color: var(--cta-icon, var(--ink-soft)); }

/* Sobre o bloco terroso do fim: botão branco, com a rede dita pelo ícone. */
.btn-inverse { background: #FFFFFF; color: var(--accent-press); }
.btn-inverse .btn-icon { color: var(--cta-icon, var(--accent)); }

@media (hover: hover) and (pointer: fine) {
  .btn-primary:hover { background: var(--cta-press, var(--cta-whatsapp-press)); }
  .btn-secondary:hover { background: var(--panel-hover); }
  .btn-inverse:hover { box-shadow: 0 10px 24px -12px rgb(0 0 0 / 0.4); }
}

/* ------------------------------------------------------------------ abertura */
.hero-inner { padding-top: 24px; padding-bottom: 40px; }
.hero-copy {
  display: grid;
  justify-items: center;
  gap: 16px;
  max-width: 760px;
  margin: 0 auto;
  text-align: center;
}
.h1-brand { color: var(--accent); }
.h1-line { display: block; text-wrap: balance; }
h1 {
  font-weight: 800;
  font-size: clamp(30px, 7.6vw, 52px);
  line-height: 1.08;
  letter-spacing: -0.028em;
  text-wrap: balance;
}
.lede {
  max-width: 32em;
  color: var(--ink-soft);
  font-size: clamp(17px, 1.7vw, 20px);
  line-height: 1.45;
  text-wrap: pretty;
}

.cta-row { display: grid; justify-items: center; gap: 12px; width: 100%; max-width: 400px; margin-top: 4px; }
.cta-secondary { display: grid; justify-items: center; gap: 8px; width: 100%; }
.cta-also { color: var(--ink-soft); font-size: 14px; font-weight: 600; }
/* Quando existem nichos, o botão principal deixa de levar a um link e passa a
   abrir a escolha de nicho (mesmo visual, na abertura e no fim da página). */
.cta-niches { width: 100%; max-width: 400px; margin-top: 4px; }

.help {
  display: flex;
  gap: 8px;
  width: 100%;
  max-width: 400px;
  padding: 10px 12px;
  border-radius: var(--radius-sm);
  background: var(--warn-bg);
  color: var(--warn-ink);
  font-size: 14px;
  font-weight: 500;
  line-height: 1.4;
  text-align: left;
}
.help-icon { width: 18px; height: 18px; margin-top: 1px; color: var(--warn-icon); }
/* A dica fala dos "três pontinhos" do navegador do Instagram: só vale no celular. */
@media (hover: hover) and (pointer: fine) { .help { display: none; } }

.checks {
  display: flex;
  flex-wrap: wrap;
  justify-content: center;
  gap: 6px 18px;
  font-size: 15px;
  font-weight: 600;
}
.checks li { display: flex; align-items: center; gap: 6px; }
.check-icon { width: 18px; height: 18px; color: var(--accent); }

/* ------------------------------------------------------------------ lojas
   Faixa de logos logo abaixo da abertura. Não são links: sem hover, sem
   sombra, tudo no mesmo tamanho de bloco. */
.band { background: var(--ground); border-block: 1px solid var(--line); padding: 28px 0 32px; }
.band-title {
  margin-bottom: 16px;
  color: var(--ink-soft);
  font-size: 15px;
  font-weight: 600;
  text-align: center;
}
.store-grid { display: flex; flex-wrap: wrap; justify-content: center; gap: 10px; }
.store-tile {
  display: grid;
  place-items: center;
  flex: 0 0 calc((100% - 20px) / 3);
  height: 60px;
  padding: 0 12px;
  border: 1px solid var(--line);
  border-radius: var(--radius-sm);
  background: var(--ivory);
}
.store-name { color: var(--ink-soft); font-size: 15px; font-weight: 700; text-align: center; line-height: 1.2; }
/* Cada logo cabe no bloco sem deformar (proporção do arquivo). Marcas quadradas
   ficam mais baixas que as horizontais, para o peso visual ficar parecido. */
.store-logo { display: block; height: auto; max-width: 100%; }
.sl-amazon { width: 38px; color: #232F3E; }
.sl-shopee { width: 30px; color: #EE4D2D; }
.sl-carrefour { width: 46px; color: #004E9F; }
.sl-aliexpress { width: 92px; color: #E62E04; }
.sl-mercadolivre { width: 70px; }
.sl-magalu { width: 98px; }
.sl-casasbahia { width: 100px; }
.sl-kabum { width: 88px; }
.sl-ponto { width: 88px; }
.sl-netshoes { width: 100px; }
.sl-centauro { width: 100px; }

/* ------------------------------------------------------------------ seções */
.section { padding: 48px 0; }
.section-title {
  margin-bottom: 24px;
  font-weight: 700;
  font-size: clamp(26px, 3vw, 34px);
  line-height: 1.15;
  letter-spacing: -0.02em;
}

.how-grid { display: grid; gap: 32px; }

/* Carrossel com prints reais de publicações do canal. Os prints trocam sozinhos
   (só CSS, sem script); passar o mouse, focar ou tocar pausa. Quem pede menos
   movimento vê uma fileira que se arrasta com o dedo, sem troca automática. */
.reel { width: 100%; max-width: 360px; }
.reel-label { margin-bottom: 10px; color: var(--ink-soft); font-size: 14px; font-weight: 600; }
.reel-frame {
  position: relative;
  aspect-ratio: 420 / 645;
  overflow: hidden;
  border: 1px solid var(--line);
  border-radius: var(--radius-lg);
  background: #182533;
  box-shadow: 0 12px 28px -22px rgb(30 26 22 / 0.35);
}
.reel-slide { position: absolute; inset: 0; display: block; width: 100%; height: 100%; object-fit: cover; opacity: 0; }
.reel-slide:first-child { opacity: 1; }
.reel-dots { display: flex; justify-content: center; gap: 8px; margin-top: 14px; }
.reel-dots span { width: 8px; height: 8px; border-radius: 50%; background: var(--line); }
.reel-dots span:first-child { background: var(--accent); }


@media (prefers-reduced-motion: no-preference) {
  .reel-slide { opacity: 0; animation: reel-fade 35s linear infinite; }
  .reel-dots span { animation: reel-dot 35s linear infinite; }
  .reel-slide:nth-child(1), .reel-dots span:nth-child(1) { animation-delay: 0s; }
  .reel-slide:nth-child(2), .reel-dots span:nth-child(2) { animation-delay: 5s; }
  .reel-slide:nth-child(3), .reel-dots span:nth-child(3) { animation-delay: 10s; }
  .reel-slide:nth-child(4), .reel-dots span:nth-child(4) { animation-delay: 15s; }
  .reel-slide:nth-child(5), .reel-dots span:nth-child(5) { animation-delay: 20s; }
  .reel-slide:nth-child(6), .reel-dots span:nth-child(6) { animation-delay: 25s; }
  .reel-slide:nth-child(7), .reel-dots span:nth-child(7) { animation-delay: 30s; }
  .reel-frame:focus-visible .reel-slide, .reel-frame:active .reel-slide,
  .reel-frame:focus-visible ~ .reel-dots span, .reel-frame:active ~ .reel-dots span { animation-play-state: paused; }
}
@media (prefers-reduced-motion: no-preference) and (hover: hover) and (pointer: fine) {
  .reel-frame:hover .reel-slide, .reel-frame:hover ~ .reel-dots span { animation-play-state: paused; }
}
@keyframes reel-fade {
  0% { opacity: 0; }
  1.43% { opacity: 1; }
  14.29% { opacity: 1; }
  15.71% { opacity: 0; }
  100% { opacity: 0; }
}
@keyframes reel-dot {
  0% { background: var(--line); }
  1.43% { background: var(--accent); }
  14.29% { background: var(--accent); }
  15.71% { background: var(--line); }
  100% { background: var(--line); }
}

@media (prefers-reduced-motion: reduce) {
  .reel-frame { display: flex; aspect-ratio: auto; overflow-x: auto; scroll-snap-type: x mandatory; }
  .reel-slide { position: static; flex: 0 0 100%; height: auto; aspect-ratio: 420 / 645; opacity: 1; scroll-snap-align: start; }
  .reel-dots { display: none; }
}

.facts { display: grid; gap: 24px; }
.fact { display: grid; grid-template-columns: 40px minmax(0, 1fr); gap: 14px; align-items: start; }
.fact-badge { display: grid; place-items: center; width: 40px; height: 40px; border-radius: 10px; background: var(--accent-soft); }
.fact-icon { width: 22px; height: 22px; color: var(--accent-press); }
.fact-text { display: grid; gap: 2px; padding-top: 1px; }
.fact-text strong { font-size: 19px; font-weight: 700; line-height: 1.3; }
.fact-text span { color: var(--ink-soft); font-size: 16px; line-height: 1.45; max-width: 44ch; }

/* Escolha do nicho: o botão principal abre esta janela, com um botão por
   nicho no mesmo formato do botão do Telegram (foto à esquerda, nome no
   centro). A cor de cada nicho vem do painel e é gerada no fim deste arquivo. */
button.btn { border: 0; font-family: inherit; cursor: pointer; }
.niche-modal {
  width: min(440px, calc(100vw - 2 * var(--gutter)));
  max-height: calc(100dvh - 2 * var(--gutter));
  padding: 0;
  border: 0;
  border-radius: var(--radius-lg);
  background: var(--ground);
  color: var(--ink);
  box-shadow: 0 24px 60px -24px rgb(30 26 22 / 0.35);
  overflow: hidden;
}
.niche-modal[open] { display: block; animation: niche-pop 200ms var(--ease-out); }
.niche-modal::backdrop { background: rgb(30 26 22 / 0.5); animation: niche-fade 180ms var(--ease-out); }
body:has(.niche-modal[open]) { overflow: hidden; }
.niche-modal-body {
  display: grid;
  gap: 18px;
  max-height: calc(100dvh - 2 * var(--gutter));
  padding: 24px 20px 20px;
  overflow-y: auto;
  overscroll-behavior: contain;
}
.niche-modal-close {
  position: absolute;
  top: 8px;
  right: 8px;
  display: grid;
  place-items: center;
  width: 44px;
  height: 44px;
  border: 0;
  border-radius: 50%;
  background: none;
  color: var(--ink-soft);
  cursor: pointer;
}
.niche-modal-close-icon { width: 16px; height: 16px; }
.niche-modal h2 {
  padding: 0 40px;
  font-weight: 700;
  font-size: 20px;
  line-height: 1.25;
  letter-spacing: -0.01em;
  text-align: center;
  text-wrap: balance;
}
.niche-list { display: grid; gap: 12px; }
.niche-item { display: grid; justify-items: center; gap: 2px; }
.niche-opt {
  display: grid;
  grid-template-columns: 44px minmax(0, 1fr) 44px;
  align-items: center;
  gap: 12px;
  padding: 8px 14px;
}
.niche-opt .btn-label { text-align: center; overflow-wrap: anywhere; }
.niche-opt .btn-out { justify-self: end; }
.niche-photo {
  display: block;
  width: 44px;
  height: 44px;
  border: 2px solid rgb(255 255 255 / 0.55);
  border-radius: 50%;
  background: rgb(255 255 255 / 0.2);
  object-fit: cover;
}
.niche-photo--initial { display: grid; place-items: center; font-weight: 800; font-size: 20px; line-height: 1; }
.niche-alt {
  display: inline-flex;
  align-items: center;
  min-height: 36px;
  padding: 0 8px;
  color: var(--ink-soft);
  font-size: 14px;
  font-weight: 600;
}
@media (hover: hover) and (pointer: fine) {
  .niche-modal-close:hover { background: var(--panel); color: var(--ink); }
  .niche-alt:hover { color: var(--ink); }
}

@keyframes niche-fade { from { opacity: 0; } to { opacity: 1; } }
@keyframes niche-pop {
  from { opacity: 0; transform: scale(0.96) translateY(6px); }
  to { opacity: 1; transform: none; }
}

/* ------------------------------------------------------------------ perguntas */
.faq { background: var(--ground); border-block: 1px solid var(--line); }
.faq-grid { display: grid; gap: 4px; }
.faq-list { border-top: 1px solid var(--line); }
.faq details { border-bottom: 1px solid var(--line); }
.faq summary {
  display: flex;
  align-items: center;
  gap: 16px;
  min-height: 60px;
  padding: 14px 4px;
  cursor: pointer;
  list-style: none;
  font-weight: 600;
  font-size: 17px;
  line-height: 1.3;
  transition: color 160ms ease;
}
.faq summary span:first-child { flex: 1; }
.faq summary::-webkit-details-marker { display: none; }
.faq summary:focus-visible { outline-offset: 0; border-radius: 8px; }
/* Mais/menos desenhado com duas barras: a vertical some quando abre. */
.faq-toggle { position: relative; flex: none; width: 20px; height: 20px; color: var(--accent); }
.faq-toggle::before, .faq-toggle::after {
  content: "";
  position: absolute;
  top: 50%;
  left: 50%;
  width: 14px;
  height: 2px;
  margin: -1px 0 0 -7px;
  border-radius: 1px;
  background: currentColor;
  transition: transform 200ms var(--ease-out);
}
.faq-toggle::after { transform: rotate(90deg); }
.faq details[open] .faq-toggle::after { transform: rotate(0); }
.faq details p { padding: 0 44px 20px 4px; color: var(--ink-soft); font-size: 17px; line-height: 1.5; max-width: 62ch; }
@media (hover: hover) and (pointer: fine) {
  .faq summary:hover { color: var(--accent-press); }
}
@supports selector(::details-content) {
  .faq details::details-content { block-size: 0; overflow: clip; transition: block-size 220ms var(--ease-out), content-visibility 220ms allow-discrete; }
  .faq details[open]::details-content { block-size: auto; }
}

/* ------------------------------------------------------------------ fim */
.closing-section { padding: 56px 0 64px; }
.closing {
  display: grid;
  gap: 20px;
  padding: 24px 16px 16px;
  border-radius: var(--radius-lg);
  background: var(--brand-grad);
  color: var(--on-accent);
}
.closing-title {
  font-weight: 800;
  font-size: clamp(26px, 3.4vw, 38px);
  line-height: 1.12;
  letter-spacing: -0.02em;
  text-wrap: balance;
}
.closing .btn:focus-visible { outline-color: #FFFFFF; }
/* Em telas estreitas o texto do botão tem que caber numa linha só. */
@media (max-width: 420px) {
  .closing .btn { gap: 10px; padding: 0 14px; font-size: 16px; }
  .closing .btn-out { display: none; }
}

.footer { background: var(--sand); border-top: 1px solid var(--line); padding: 32px 0 max(32px, env(safe-area-inset-bottom)); text-align: center; }
.footer-top { display: flex; justify-content: center; padding-bottom: 20px; border-bottom: 1px solid var(--line); }
.footer .brand { justify-content: center; }
.footer .brand-name { font-size: 16px; }
.footer .wordmark { height: 20px; }
.footer-note { display: grid; justify-items: center; gap: 4px; padding-top: 16px; color: var(--ink-soft); font-size: 14px; line-height: 1.5; }
.footer-note p:first-child { max-width: 62ch; }

/* ------------------------------------------------------------------ telas maiores */
@media (min-width: 720px) {
  .store-tile { height: 64px; }
}

@media (min-width: 900px) {
  :root { --gutter: 32px; }
  .topbar-inner { padding-top: 16px; padding-bottom: 16px; }
  .wordmark { height: 26px; }
  .hero-inner { padding-top: 52px; padding-bottom: 60px; }
  .hero-copy { gap: 20px; }
  .cta-row { max-width: 420px; }
  .band { padding: 32px 0 36px; }
  .store-tile { flex: 0 0 min(156px, calc((100% - 50px) / 6)); }
  .section { padding: 72px 0; }
  .section-title { margin-bottom: 32px; }
  .how-grid { grid-template-columns: minmax(0, 360px) minmax(0, 1fr); gap: 88px; align-items: center; }
  .facts { gap: 32px; }
  .fact { grid-template-columns: 48px minmax(0, 1fr); gap: 18px; }
  .fact-badge { width: 48px; height: 48px; border-radius: 12px; }
  .fact-icon { width: 26px; height: 26px; }
  .fact-text strong { font-size: 21px; }
  .fact-text span { max-width: 46ch; font-size: 17px; }
  .faq-grid { grid-template-columns: minmax(0, 300px) minmax(0, 1fr); gap: 72px; align-items: start; }
  .faq .section-title { margin: 0; }
  .closing-section { padding: 72px 0 88px; }
  .closing { grid-template-columns: minmax(0, 1fr) auto; align-items: center; gap: 40px; padding: 44px 48px; }
  .closing .btn-out { display: block; }
  .closing .btn { width: auto; min-width: 320px; }
  .footer { padding-top: 36px; }
}

@media (prefers-reduced-motion: reduce) {
  .btn, .faq summary, .faq-toggle::before, .faq-toggle::after { transition: none; }
  .btn:active { transform: none; }
  .faq details::details-content { transition: none; }
  .niche-modal[open], .niche-modal::backdrop { animation: none; }
}

/* Cor própria de cada nicho (escolhida no painel). */
.btn.nc-geral { --cta: #050505; --cta-press: #040404; --on-cta: #FFFFFF; }
.btn.nc-moda { --cta: #EA5DC4; --cta-press: #C54EA5; --on-cta: #1E1A16; }
.btn.nc-tenis { --cta: #EAEC74; --cta-press: #C5C661; --on-cta: #1E1A16; }
.btn.nc-modo-homem { --cta: #74848B; --cta-press: #616F75; --on-cta: #1E1A16; }